Reputation Management in a Social World: What Companies Can Learn from the United Airlines Disaster

Physically assaulting a customer and dragging him in front of other customers (passengers) when every customer carries a recording device aka smartphone… Are You Kidding Me? What were the employees of United Airlines thinking? The conduct of United Airlines defies everything that businesses teach their employees as good business practices. We wonder what happened to […]

Value of Reputation Management for the Success of Business

Every business, no matter how big or small, requires something that takes care of its reputation. If you are a business owner or are planning to be one, seeing negative criticism about your company would be the last thing you would ever want to come across. It’s just as if you’d had heard someone talking […]