Strategic Communication and Marketing, what we can really learn from a girl in love…an opinion piece by Luis Diaz

Strategic Communication and Marketing, what we can really learn from a girl in love…an opinion piece by Luis Diaz The Twitter’sphere is going CRAZY with Lizzy Fenton, a Genetics, Cell Biology and Development major from UMN (@lizzyfenton on twitter). She took the bold steps of creating a PowerPoint presentation to not only convince, but to […]

Reputation Management in a Social World: What Companies Can Learn from the United Airlines Disaster

Physically assaulting a customer and dragging him in front of other customers (passengers) when every customer carries a recording device aka smartphone… Are You Kidding Me? What were the employees of United Airlines thinking? The conduct of United Airlines defies everything that businesses teach their employees as good business practices. We wonder what happened to […]

Value of Reputation Management for the Success of Business

Every business, no matter how big or small, requires something that takes care of its reputation. If you are a business owner or are planning to be one, seeing negative criticism about your company would be the last thing you would ever want to come across. It’s just as if you’d had heard someone talking […]

5 Technology Trends that Can Boost Your Marketing Efforts

The business world is getting fiercely crowded and uncompromisingly competitive. If you take a wrong step – the slightest miscalculation in your business or marketing approach, you will find yourself losing customers to your competitors at the blink of an eye. The one thing that keeps us ahead of the competition in the modern world […]

7 Reasons Your Business Must Use Snapchat as Marketing Tool

One of the fastest growing social media platforms on the internet, Snapchat is now used by more than 150 million active users. According to Bloomberg, SnapChat daily users (150 million) have surpassed Twitter daily users (140 million) in 2016. So here is the most important fact that no marketing expert can ignore – the rising […]

Where to Spend Your Newly Approved Marketing Budget in 2017?

If you are a marketing expert who is always looking for new ways to generate results, you must be wondering about the latest trends and new ways to find leads, get exposure and success in 2017. We all know that marketing is an ever evolving segment of our business. With digital marketing also in the […]

The major differences between traditional advertising and digital advertising

Traditional advertising refers to advertising that doesn’t use the Internet like radio, newspapers, television, flyers… Digital advertising refers to the ads you find on the internet, your mobile phones, your ipads… Here below are the most important differences we found:   –Transmission range of advertising messages: digital advertising is a two way street. You can […]

Why should your business consider Digital Advertising?

Digital advertising is more than a buzzword. It is a strong tool to add to your marketing strategy. This is why: -Publish real-time information to a public that is not limited by geographic or time constraints and at lower cost than traditional advertising, -Promote attractive content, -Optimize your visibility, -Build a strong brand image, -Tell a market […]

3 reasons why Digital Advertising works for brands

1) Digital advertising is crucial to reaching an audience In 2013, time spent with Digital media by US adults exceeded time spent with TV and in 2014, it was estimated that US adults spent 5 hours, 46 minutes with Digital media daily against 4 hours, 28 minutes per day spent in front of their TV. […]

The top 4 types of Digital Advertising

With so many different places to post ads, and every site having its own strengths and weaknesses, you should know the types of advertising in order to choose wisely. We, at FSCO love making people’s lives easier so we broke it all down and are giving you our top 4: “Display advertising”. It corresponds to […]