One of the fastest growing social media platforms on the internet, Snapchat is now used by more than 150 million active users. According to Bloomberg, SnapChat daily users (150 million) have surpassed Twitter daily users (140 million) in 2016. So here is the most important fact that no marketing expert can ignore – the rising popularity and over 150 million of ever increasing daily users.
But this is not the only reason why SnapChat is a must to use marketing tool for your business. Snapchat in many ways is different from other traditional social media platforms allowing new and creative means to reach an audience. Listed are 7 reasons why your marketing campaign is not complete if you are missing out on Snapchat.
1. Offer Access to the Younger Audience
An overwhelming majority of Snapchat users are young. In fact, it is the most popular social media channel among younger people. They now prefer Snapchat over Facebook and other social media platforms (this is probably the reason why Facebook wanted to buy Snapchat for $3 billion in 2013).
With Snapchat, you have easy access to Millennials.
For a business that wants to reach a younger online audience, Snapchat is the only option left. It offers a business reach to the specific demographic that they are interested in. This allows businesses to design their marketing content exclusively for the younger audience which is not always possible with other social media platforms like Facebook or Twitter.
2. The Best Online Tool for Real-Time Social Media Marketing
Yes, when it comes to providing access to live business events to your online audience, there is no other option like Snapchat. Businesses can get creative with their live content to get more attention. For example, the opening of a new branch, new product launch, the one thousandth customer of the day in your shop, or even a webinar, etc. Share as much live content as you want – audience on Snapchat love live content.
Build trust by showing a human side of your business.
Unlike other social media channels, the audience at Snapchat craves for more live and video content. They are more receptive but it is also a challenge to keep them interested. For this, the business must be creative with their live content.
3. Use Video Content to Build Trust and Transparency
In 2017, video content will be used more frequently by marketing experts as the internet speeds increased all over the world. And what is the best social media channel for sharing video content? – Snapchat.
There are more than 8 billion daily video views on Snapchat.
Snapchat allows businesses to share videos that can build trust and connect the business with potential customers. A great way to do that is to share quick videos like “behind the scene”. Let the audience have a look at how you work, what your employees do, what they have to say, even short interviews and more. Be creative with your video content and you can easily have a strong loyal base of followers on Snapchat.
4. Affordable Advertising
Snapchat is interested in two things, making sure that young audience continues to see Snapchat as their go-to social media platform and making the platform affordable for businesses for advertising. Businesses can use tools like “Discover” for branded snaps. You can spend as little as 2 cents per view for 10 seconds video ads featured in between snaps.
Extend your business reach with cheaper advertising.
This makes it possible for smaller brands to reach a huge audience even with a limited marketing budget. There are also features like “Sponsored Geofilters” and “Sponsored Lenses” to assist businesses with marketing. On top of these business-friendly features, Snapchat also allows businesses to target their audience based on device, location, age, and gender. Ask one of our professionals how this can be done for your brand.
5. It Doesn’t Have to Be Professional
This is one of the best things for small and medium businesses that don’t have a large marketing budget or human resource to curate professional content for social media. You don’t need a formally edited video to snap. Just use your camera phone and snap it. All you need is a 10 second video or a picture taken from your phone, no money or time involved at all. Keep it natural, market your business and save a lot of money.
6. Take Advantage of Influencer Marketing
Snapchat provides an easy access to connect with influential people in your industry (influencers). Influential marketing is becoming very useful for businesses especially on social media and other digital platforms. All you need is to partner with influencers that can result in brand awareness and extended reach. This can be done through digital marketing agencies like FSCO Marketing.
7. Create a Cool and Fun Face for Your Business
Snapchat is popular among the younger generation because it is fun and cool. If your business is using Snapchat, it is showing a cool and fun face to your audience. Share funny videos, images, use advertising, and do a lot more on Snapchat – all you need is to avoid serious stuff, keep it all natural and fun.
Lifestyle marketing is the new way to penetrate the market in a significant way. Talk to one of our marketing specialists at FSCO to find out how we can do this for you in a strategic and affordable way!