The business world is getting fiercely crowded and uncompromisingly competitive. If you take a wrong step – the slightest miscalculation in your business or marketing approach, you will find yourself losing customers to your competitors at the blink of an eye.
The one thing that keeps us ahead of the competition in the modern world is the command of technology and how we use it to our advantage. But an interesting fact that baffles even the most experienced marketers is the pace of innovation in marketing technology.
When you master a new technology, you find your target audience switching to another one. Frustrating, isn’t it? A lot of marketers share the same pain – welcome to the world of digital marketing!
Here is an interesting example: SnapChat. Initially, most businesses didn’t care about this emerging app-phenomenon of social media. But those who did – now find themselves connected with the ever growing younger audience using the platform while those who ignored it were for all terms and purposes left behind, and are now trying to join in, but a little late.
Check out more about SnapChat and why it is a must to use for business, we have already covered this topic on one of our previous blog posts.
The point we are trying to make is, if you are better prepared for upcoming technology and have an eye on how it is impacting and disrupting your world, or your industry, you can push your business ahead of your competitors.
Let’s have a look at the upcoming technology trends that can help your business grow, expand and even change.
1. Big Data
Let’s talk about the big thing first, BIG DATA. We are sure you have already heard about it, read about it, and even used it to design targeted marketing campaign to cater to the precise needs of the audience, without even knowing it.
So why is it included in our list of future technology trends? Here is why. Up till now, data-driven marketing campaigns were an option, but slowly we are seeing that there is no marketing without big data. The growing interest of marketers in data-driven marketing forced tech giants to invest into new tools and technologies to help businesses gather massive, massive amount of data from different sources quickly and easily.
Be prepared to use AI and Machine-Learning tools to collect and analyze data before designing a marketing campaign.
There are new, modern and advanced tools emerging every day that allow businesses to collect very specific information about any segment of their customers, their interests, online behavior, etc. In the near future, all important decisions and future strategies will be more based on the collection of data and the results generated after data analysis.
This is simple. The more you learn and predict about your customers and your market, the better you can design your marketing campaign. This is why there is no way around Big Data in the future.
2. Video Content will Take Over
If you are allocating your next year’s marketing budget, make sure you are keeping a big chunk of it for video content and its marketing. The recent advancements in technology have speed up internet connections around the world, making video content easily accessible. Videos are replacing the hero shot images on website’s home pages. SnapChat with features like live streaming have taken the younger audience by storm and the hunger for video content among consumers is only increasing.
Live video streaming is going to explode in 2017 and beyond
As the technology is only moving faster, the internet speeds will also get faster and faster, allowing marketers to push high-quality video content through all digital means they use.
3. Advanced Cloud Computing
Cloud computing is already a familiar term but it is still in its early stage. Cloud technologies actually already have a great influence in our daily life in how we interact with the digital world. This influence will only increase allowing businesses to use cloud computing and related technologies as an effective tool in their marketing campaign.
Work with highly productive teams connected through Cloud Computing 24/7.
In near future, businesses will growingly depend on cloud computing for more productive internal communication, improved services, and better customer support. With cloud technology, the concept of work-life balance will fade away with employees having an access to everything they need to work from the office, home or even when they are traveling.
4. Mobile Technology
We are already aware of that, right? But the mobile technology is still evolving and shaping into wearable gadgets. According to one study into the future technological trends and their impact on marketing, mobile devices will have the largest (59%) impact on marketing organizations by 2020.
But here is a catch. When many businesses are running after featuring their own apps for mobile devices, experts push marketers to ensure better web experience for mobile users. This mean, instead of investing in an app, it is better to create an excellent web experience for mobile users. The websites are already accessed by mobile users more than that of desktop users, a number that will only grow. So make sure your business is offering an outstanding online experience and actually using the website’s mobile version as a sales tool in your marketing.
5. Augmented Reality
The success of Pokemon Go introduced augmented reality to marketers and the earning potential it offers. There will be more apps/games in the near future that will make use of augmented reality to create an impression on consumers. Even though augmented reality is in its infancy, tech giants are already investing a lot of money into this technology.
AR technology allows marketers to make use of interactive content to communicate with customers.
In next few years, more mobile based AR tools and apps will appear helping marketers make use of augmented reality to reach out to their potential customers.