1) Digital advertising is crucial to reaching an audience
In 2013, time spent with Digital media by US adults exceeded time spent with TV and in 2014, it was estimated that US adults spent 5 hours, 46 minutes with Digital media daily against 4 hours, 28 minutes per day spent in front of their TV.
2) Digital advertising makes your other media work harder
Different researches conducted by BrandScience and Microsoft revealed that companies who integrate digital to their traditional marketing enjoy greater impact on their campaign ROI for all media: from 4% for radio to 71% for cinema.
3) Digital advertising can drive sales and Return On Investment
For every dollar spent on digital advertising, brands could experience a return on investment of almost 3 dollars in sales.
If you don’t know how to combine your marketing with a digital strategy, FSCO may be the answer as we create marketing strategies for the digital Era. Contact one of our specialists today for more info.